What are the Differences Between Landbot’s Chatbot Builder and Landbot’s AI Agent

If you’re exploring Landbot for chatbot solutions, or even if you’re already a customer, you might be wondering about the differences between our chatbot builder and our AI Agent. 

The no-code drag-and-drop chatbot builder allows you to build rule-based chatbots, while the AI Agent leverages advanced natural language processing to power the conversation. Both offer powerful automation capabilities, just in different ways. Understanding their differences is key to selecting the right option for your business. 

In this article, we’ll help you choose by breaking down the features, benefits, and best use cases for Landbot AI Agent vs. chatbot builder. 

Overview of Landbot’s Chatbot Solutions

As mentioned, Landbot provides two distinct chatbot-building solutions — the chatbot builder and the AI Agent — each tailored to different automation needs. 

The builder is a no-code chatbot builder that makes it easy to create structured, rule-based chatbots without any programming knowledge. With a simple drag-and-drop interface and building blocks, you can design conversation flows that follow predefined paths, ensuring clarity and consistency in customer interactions. This approach works best if you prefer to rely on predictable chatbot responses and streamlined workflows. 

In contrast, the AI Agent uses conversational AI to enable more dynamic and intelligent interactions. Rather than relying on predefined rules, AI-powered chatbots understand user intent, process natural language, and adapt in real-time to provide human-like responses. This makes them ideal for handling complex customer inquiries and offering next-level personalization. 

In very simple terms, these are the key differences between Landbot’s two chatbot-building options. In the following sections, we’ll take a closer look at both of them to help you decide which one aligns best with your business goals.

Landbot Chatbot Builder: No-Code Automation Made Simple

The chatbot builder is Landbot’s original drag-and-drop, no-code chatbot-building solution. It allows you to create structured, rule-based conversational workflows for the web, WhatsApp, or Facebook Messenger without writing a single line of code. The resulting bots lead users down a predefined path based on the flow you’ve designed by asking them simple questions such as name or contact information and presenting them with clickable options that move the conversation along. 

The no-code chatbot builder’s visual interface makes it accessible to marketers, customer support and sales teams, and business owners who want to use chatbots for process automation without relying on developers. By removing technical barriers, the chatbot builder enables any team in any line of business to quickly create and launch chatbots that help reduce operational workload, and provide the best customer experiences.

This bot-building option tool is ideal if you want your chatbot/user interactions to follow a clear logic based on user inputs. But don’t be fooled by their simplicity — rule-based chatbots can take on tasks such as lead generation and qualification, answering FAQs, running surveys, and anything else that you might put your mind to. 

What can the Landbot Chatbot Builder do?

If you’re wondering how a no-code chatbot builder can do all of this, it’s all thanks to a suite of features that make chatbot creation simple and efficient. 

• Drag-and-drop visual interface: The intuitive and visual no-code chatbot builder makes it easy for non-tech users to design chatbot flows, making their setup quick and effortless.
• Building blocks: The builder comes with a set of building blocks divided into categories (i.e. Questions, Logic, and Integrations) that facilitate chatbot design. 
• Bricks and templates: Pre-built bricks (groups of blocks) and templates speed up chatbot development and ensure consistency across workflows.
• Integrations: Landbot’s native integrations allow you to connect your bots with CRM systems, email platforms, and API tools to automate processes by enabling data exchanges between your bot and the rest of your tech stack. 
• Analytics & reporting: Built-in tracking tools allow you to measure chatbot performance, optimize conversations, and improve user engagement.
• Dynamic data handling: Connect any data source to your rule-based bot to personalize responses and tailor interactions based on user input.

As you can see, even without coding knowledge, with Landbot’s chatbot builder you’ll be empowered to create chatbots for virtually any use case that benefits from conversational automation.  

Landbot AI Agent: Smarter Conversations, Less Effort

The Landbot AI Agent is our AI-powered solution designed for businesses that want to have more dynamic interactions with their customers. Unlike rule-based chatbots, it leverages conversational AI to understand user intent and context to adapt to different queries, creating a more human-like and engaging experience.

Thanks to their natural language processing capabilities, AI chatbots can handle complex conversations, answer open-ended questions, and provide relevant responses without relying on predefined rules. This makes the AI Agent ideal for a number of use cases — from customer support to lead nurturing and sales assistance — where users expect fluid interactions.

For businesses, this means less effort and greater efficiency. 

How?

For one, you won’t be using the builder anymore to build your chatbot. Instead, the AI Agent will build it for you. With just a few clicks and a set of instructions (or prompts), you’ll be able to launch an AI chatbot in no time. 

Additionally, AI chatbots continuously learn from user interactions, improving their responses over time and reducing the need for manual intervention or tweaks. While you should still monitor their performance, you don’t need to keep training your bot, as it will do so on its own. 

What can the Landbot AI Agent do?

Landbot AI Agent goes beyond rule-based automation by using conversational AI chatbots to handle complex, dynamic interactions. Whether that’s answering FAQs, troubleshooting customer issues, or guiding users through a purchase process, the Landbot AI chatbot ensures users find what they’re looking for regardless of the use case. 

This chatbot solution can do everything that a rule-based chatbot can also do, with a few extras: 

• Understand natural language: AI chatbots can interpret user messages without relying on predefined rules, allowing for more fluid, human-like conversations.
• Handle open-ended questions: Respond to a wide range of questions, including those outside scripted flows, improving user engagement.
• Learn from interaction & improve over time: AI chatbots can refine their own responses through continuous learning, making user interactions smarter and more relevant over time. 
• Recognize user intent: Conversational AI can detect meaning beyond keywords, understanding variations in phrasing for more accurate replies.
• Generate contextual responses: It can also adapt answers based on previous interactions, providing more personalized and relevant information.
• Automate even complex tasks: The AI Agent can handle complex tasks that rule-based bots, such as troubleshooting customer issues.

Going beyond the limits of rule-based automation, Landbot’s AI Agent helps businesses build more complex chatbots in less time, which allows them to automate sales and support operations and improve customer engagement. 

Landbot AI vs. Chatbot Builder: Which One is Right for You?

When choosing between Landbot AI Agent vs. Chatbot Builder, it’s important to understand their core differences. While both solutions help businesses automate conversations, they rely on fundamentally different technologies and serve distinct use cases.

• Technology: The bot builder operates on a rule-based system, meaning it follows the structured conversation flows you’ve designed. Every interaction with users is predetermined, ensuring consistency and control over the conversation. The AI Agent, on the other hand, is powered by conversational AI, allowing it to understand user intent, process natural language, and provide dynamic responses.
• Setup: The bot builder allows you to build your chatbots on a drag-and-drop interface without coding knowledge. This no-code chatbot solution is perfect for quick deployment and straightforward automation. While the AI Agent is also quick to launch, it may require training to improve its accuracy and refine responses over time. While it offers greater flexibility, it involves making sure it's fed with accurate information and prompts upon setup.
• Use cases: Both chatbot-building options allow you to generate leads, answer FAQs, and make product recommendations. If you want to make sure chatbot interactions are structured and predictable, then the builder is the way to go. However, if you want your chatbot to handle more complex tasks and adapt to the user’s input, then the AI Agent is the best option. 
• Customization: With the bot builder, you can customize your chatbot’s interactions by using Fields and connecting it to other apps to read data in real time, but other than that, the chatbot’s responses are fixed. On the other hand, the AI Agent learns from past interactions and analyzes context to provide a more personalized conversation. 

How to Choose and When to Use Both?

Now that you understand the differences between Landbot AI vs. chatbot builder, how do you decide which one is right for your business? Here’s a guide based on industry, business goals, and technical expertise.

Why Combining Both is Effective

You’ll see that for every category, there’s a suggested hybrid approach combining the chatbot builder with the AI Agent. 

Why is that?

Many businesses find that using both solutions together provides the best results. Here’s how a hybrid approach can work:

• Use the builder to create a rule-based chatbot workflow that can handle FAQs, collect customer information, or process orders.
• Use the AI Agent when you need more flexible, open-ended interactions, such as solving customer complaints or providing more tailored product recommendations.

For example, an e-commerce business might use the bot builder to launch a chatbot that guides customers through a returns process but switch to the AI Agent for personalized shopping recommendations. 

If deciding between an AI Agent vs. the bot builder is too hard, you can use both types of chatbots in a way that works best for your business and helps you achieve your goals faster. 

Final Thoughts: Choose the Chatbot that Fits Your Needs

When it comes to Landbot AI vs. bot builder, there’s no one-size-fits-all solution. Both tools offer powerful automation capabilities but serve different business needs.

If your priority is structured, predictable interactions, the no-code chatbot builder is the ideal choice. On the other hand, if you need human-like, dynamic conversations, the AI Agent is the way to go. Ultimately, the choice depends on your business goals, industry, and technical expertise. 

Whatever you decide, you can build the right chatbot for your business with Landbot’s powerful chatbot platform. Whether you need a structured, no-code bot or an AI-driven agent, Landbot gives you the tools to create the best conversational experiences for your customers. 

Try Landbot for free, or request a demo today!

FAQs

How does the Landbot AI Agent understand user intent?

Landbot’s AI Agent uses conversational AI and natural language processing (NLP) to analyze messages, detect intent, and generate relevant responses.

Can I train the Landbot AI Agent to improve its responses?

Yes, Landbot AI Assistant learns from interactions and can be refined by providing better prompts and additional data, such as updated FAQs or product information, to improve its responses. 

What are the limitations of a no-code chatbot builder?

A no-code chatbot builder follows fixed, rule-based workflows, meaning it can’t understand open-ended questions or adapt responses beyond the predefined workflow.

Does the Landbot AI Agent require a large dataset to work?

No, the Landbot AI Agent can work just as effectively with well-crafted instructions and prompts, though additional data can enhance its performance over time.

How do I integrate Landbot chatbots with my CRM or other tools?

Landbot offers both native and API integrations, that allow you to connect chatbots with CRMs, email platforms, and other business tools.