Lead Generation at a Lower Cost: How BecomeYoo Reduced Cost Per Lead by 30% with Chatbots
BecomeYoo uses web and WhatsApp chatbots to provide a more user-friendly experience, generate more leads, and increase conversion rates, all at a lower cost.
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BecomeYoo is a technology service provider that develops software solutions for marketing agencies. Its suite of products and services includes lead generation, sales channel dynamization, and process automation.
Madrid, Spain 🇪🇸
11-50
Marketing Agency
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Meet Juan Antonio Verde, founder of BecomeYoo. BecomeYoo is a technology service provider that offers software solutions to marketing agencies that work mostly with retail and food & beverage clients. It began its journey 13 years ago as a consultancy service provider, but over the years, it has expanded its offerings and now boasts a comprehensive suite of platforms, including YooFlyers (promotions, events, QR codes, etc), YooLeads for lead generation and YooPerform for sales channel dynamization.
Overcoming low lead engagement
As BecomeYoo’s services evolved to expand its product offerings, the need to enhance user interaction and automate data collection for its clients became increasingly apparent. By 2021, BecomeYoo was facing a significant technological challenge — finding new ways to generate and engage leads while automating processes.
They realized traditional lead generation methods like static forms on microsites were counterproductive and no longer enough to meet business needs. Because static forms ask too many questions at the same time, completion rates were low and they weren’t generating enough leads.
It became clear that BecomeYoo needed to find new ways to interact with leads that:
- Were more user-friendly;
- Requested information in real-time and added value to the conversation;
- And allowed BecomeYoo to develop more complex participation dynamics.
As they analyzed different technologies, BecomeYoo saw great potential for conversational chatbots to manage customer communication.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
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BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
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BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
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BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Step 4 - Campaign assets submission, review & approval
Step 5 - Campaign publishing and submission of post links for tracking
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
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Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
BecomeYoo began using web and WhatsApp chatbots for lead generation. The chatbots provide a more user-friendly experience through a conversational flow, which led to a significant increase in lead participation compared to traditional static forms. Additionally, chatbots have proved to be powerful automation tools that collect user data and streamline the lead generation process.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Chatbots that boost lead engagement
To meet its challenges, BecomeYoo turned to Landbot’s website and WhatsApp chatbot solutions.
It needed a tool that was open to integration with its current platforms and capable of automating processes, all while providing a more interactive and engaging user experience.
The flexibility of Landbot’s builder allowed BecomeYoo to create engaging, automated user interactions, integrated into their CRM systems via APIs and webhooks.
Co-founder of Conversational Design
Marketing Manager at Conversational Design
Landbot’s chatbots lowered cost per lead and increased conversion rates
The adoption of web and WhatsApp chatbots for lead generation led to impressive results for BecomeYoo — it is now generating over 100,000 leads per month.
The chatbots’ interactive nature increased completion rates by 30% compared to some previously used methods, like static forms. Thanks to a more engaging user experience, BecomeYoo also saw a 30% increase in leads generated.
But that’s not all — implementing chatbots for lead generation has also been positively impacting costs.
On the one hand, because chatbots also handle lead qualification, their audiences can be larger without requiring a bigger investment. In fact, chatbots’ efficiency in the lead generation process has helped reduce BecomeYoo’s cost per lead by 30%. On the other hand, automating the process and increasing conversion rates has contributed to a 20% increase in BecomeYoo’s profit margins.
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By shifting from traditional forms to interactive Landbot-powered chatbots, BecomeYoo has not only enhanced lead engagement but also significantly improved its business metrics and profitability.
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650$
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SOC2
Compliant
GDPR
Compliant