Agentic experiences,
built with
Claude, ChatGPT, Claude Code, Codex or Cursor,
run by Landbot.

Describe the lead form, AI SDR or product configurator to the AI you already use. Landbot hosts it, syncs your CRM and lets a rep step in live.

Choose your AICreate free account →

Works in Claude, ChatGPT (beta), Claude Code, Codex and Cursor.

4.7/512,000+ teams since 2015

TL;DRLandbot connects to the AI you already use — Claude, ChatGPT, Claude Code, Codex or Cursor — through a connector, plugin or the Landbot MCP server.More

Landbot connects to the AI you already use — Claude, ChatGPT, Claude Code, Codex or Cursor — through a connector, plugin or the Landbot MCP server. You describe a conversion agent in plain language and your AI builds it as an editable Landbot flow. Landbot hosts and runs it on your website and WhatsApp, with AI guardrails, live human takeover and native CRM sync.

Updated
Car configurator: the photo turns coral red when the visitor picks that colourGame-style lesson on payment fraud: a correct answer earns a green Nicely done and 10 XP
Ask AcmeAI SDR
Does it sync with HubSpot? We're 120 people.
Yes, contacts and deals sync both ways. For a team your size:
RecommendedBusiness planTwo-way HubSpot syncSSO and rolesOnboarding with Laura
Want to see it with your data?
Tue 10:00Tue 15:30Wed 11:00
Ask anything…↑
  • Website
  • WhatsApp
  • Desktop and mobile
  1. 1Describe the experience to your AI.
  2. 2Your AI builds it on Landbot as a flow you can edit.
  3. 3Landbot runs it and sends every lead to your CRM.

Static form vs Conversion Agent

Same UI. Only one of them converts.

A Landbot conversion agent looks like your form but works like a conversation: it answers doubts, adapts the next question and books the meeting, so the lead reaches your CRM instead of dropping off.

Don't read about it. Talk to one.

Open any of the 55 Landbot templates and chat with a live conversion agent in one click. Then ask your AI to make it yours.

One for every way a buyer arrives

Stop sending paid clicks and cold emails to a static form.

It does not have to look like a chatbot.

Four conversion agents teams build with their AI and run on Landbot: a game for paid traffic, an inbound AI SDR, a personalised outbound chat and a product configurator. Each one sends its answers to your CRM.

Paid social ad→Game→Landbot flow→CRM + Slack
Game-style lesson: a correct answer earns a green Nicely done and 10 XP
Landbot builder
What the visitor seesWhat runs behind it
paid · ad to game

Turn an ad click into a game people finish

The ad opens a short challenge in the style of a language app, and the lead arrives with every answer attached.

  • UTM and ad parameters captured
  • High scorers from big companies go straight to sales
Lands in your CRM: email, company, score 8/10, weakest topic, campaign and ad id
Pricing page→AI assistant→Landbot flow→Sales rep, live
Ask AcmeAI SDR
Does it sync with HubSpot? We're 120 people.
Yes, contacts and deals sync both ways. For a team your size:
RecommendedBusiness planTwo-way HubSpot syncSSO and rolesOnboarding with Laura
Want to see it with your data?
Tue 10:00Tue 15:30Wed 11:00
Ask anything…↑
Landbot builder
What the visitor seesWhat runs behind it
inbound · AI SDR

An AI SDR that looks like the AI your buyers already use

An AI agent answers from your content, then a structured flow qualifies the visitor. Good fits get a meeting or a live rep.

  • Hard exits, so the AI never improvises the qualification
  • A rep can join the same conversation live
Lands in your CRM: contact, company size 120, intent: demo, question asked, routed to: sales
Email, LinkedIn or SMS→1:1 chat→Landbot flow→Rep's calendar
M
Marc · Acmeonline
Today
Hi Claire 👋 Marc here. Three quick questions on how Nortis handles inbound leads, then I'll show you what we'd change.
How do leads reach your reps today?↩ Form, then CRM↩ Live chat↩ We call them back
Live chat
Got it. Want 20 minutes with me this week?↩ Tue 10:00↩ Wed 15:30
+Type a message●
Landbot builder
What the prospect seesWhat runs behind it
outbound · personalised 1:1 chat

Give every outbound touch its own 1:1 conversation

The link carries the prospect's name and segment, and opens a chat that looks like their messaging app, signed by the rep.

  • Personalised from the link, no login or cookies
  • Books the sending rep, not a shared inbox
Lands in your CRM: reply matched to the sequence, answers, booked slot, owner: Marc
Product page→Configurator→Landbot flow→Callback from sales
Live car configurator: version, colour, fuel and timing in five steps, the photo follows each choice
Landbot builder
What the visitor seesWhat runs behind it
inbound · configurator or calculator

A product configurator that ends in a sales callback

The photo follows every choice, and a consultant calls back with the full build. Works for pricing or ROI calculators too.

  • Every choice stored as a field
  • Buyers ready this month trigger an alert
Lands in your CRM: version: Tourer, colour: Rosso corallo, fuel, timing, phone, dealer

Built with Landbot skills, from our build logs: the game in 2 hours, a first messaging look in 30 minutes, the configurator in an afternoon.

What runs behind the screen

The visitor sees a conversation. You get a flow you can read.

Your AI builds a Landbot flow, not an app to host and debug. Every question, AI step and integration is a block you can open and change in the Landbot builder.

Ask Acmereplies instantly
Ask anything…
←Inbound AI SDRPublished
  1. Welcome · buttonsPricing, demo, or a question
  2. AI agentAnswers from your docs, leaves by defined exits
  3. Qualify · validated questionsCompany size and work email, re-asks if wrong
  4. WebhookEvery answer saved to your CRM
  5. ConditionsCompany size 50 or more, inside business hours?
  6. Human takeoverA sales rep joins the same conversation
  7. MessageBooking link or self-serve trial

What the engine is doing

Lead record

Illustration in the style of the Landbot builder, with block types the Bots API offers today.

Landbot skills

What your AI learns from Landbot.

Landbot skills are the playbook your AI follows to build conversion agents, not just chatbots — and to keep every flow editable by a marketer.

⚑Goal to flowTurns “qualify and book” into the right sequence of questions, exits and hand-offs.
◉The right blocksUses Landbot’s blocks as they are meant to be used, and wires every connection.
✦AI with guardrailsSets up AI agents with your knowledge and hard exits back into the flow.
↯Your stack, connectedHubSpot, Salesforce, Calendly, Slack and webhooks, with clean fields.
◐On brandStyles the web chat so it looks like your product, not like a chatbot.
SKILLS + MCPClaude · Claude CodeMCPChatGPT · Codex · Cursor

Fits your revenue stack

Every answer lands where your team already works.

Landbot integrates natively with HubSpot, Salesforce, Pipedrive, Calendly, Slack and the rest of your revenue stack, so every lead your AI-built agent captures arrives as clean data.

HubSpotCRMSalesforceCRMPipedriveCRMCalendlymeetingsSlackalertsGoogle SheetsdataAirtabledataMailchimpemailStripepaymentsZapierautomationn8nautomationWebhooksany CRM with an API

Native blocks for these tools are added in the visual builder. For anything else, your AI wires it through the webhook block.

Your AI + Landbot

Any AI can generate the screen. Someone has to run what is behind it.

Keep Claude, ChatGPT or the AI you already use for the screen. Landbot adds what keeps it working after launch: a visible flow, AI guardrails, live human takeover, WhatsApp and lead-data compliance.

Your AI aloneApp builder alone+Your AI + Landbot
What all three do
100% custom interfaces, built from a prompt✓✓✓
Connect to any API✓✓✓
Change it by asking again in plain language✓✓✓
What Landbot adds
Visitors answer in their own words, by voice or with buttons, and the form keeps going●●✓
Results and options personalised for each visitor, in real time●●✓
Revenue stack integration: every answer lands as clean data in your CRM, calendar and Slack●●✓
The whole logic is visible as a flow and runs the same way every time✕✕✓
AI stays inside guardrails, with defined exits back into the flow●●✓
A person can step into the conversation live●✕✓
The same experience on WhatsApp✕✕✓
Lead data covered: DPA, SOC 2, EU hosting●●✓

✓ Yes, out of the box● Possible, you build and maintain it✕ Not available

Proof

Trusted by 12,000+ teams since 2015.

12,000+teams
190+countries
1B+conversations
10+years, since 2015
G2 Users Love Us badge
4.7/5
“We’ve had another few wins come through — actual deals and opportunities credited to Landbot and to the LLMs. People are sourcing from ChatGPT or Claude, coming in, and converting through Landbot.”
8 daysto the first deal won through Landbot, against the usual 30+
23.5%SQL ratio: 17 conversions, 4 already opportunities
Daniel Crowley · AccountsIQ
“I used Landbot’s AI to help me build the basic bot, which was really great.”
Jack Edwards · Developer / Growth, Olico
“I really like it, and I can see it works brilliantly. It looks really good; I think it’s a great option.”
Dídac Hernández · Operations Manager, CuideoTranslated from Spanish
“You guys have a great tool.”
Justin Lutz · CEO, Sampoll

Get started

Two ways in. Pick yours.

Already using a coding agent? Set it up yourself. Not yet? We set it up with you on a call.

Way 1

Set it up yourself

For anyone who already uses Claude, ChatGPT, Claude Code or Codex.

1

Connect Landbot to your AI tool.

One click on Allow, no code and no API token.

2

Describe the agent you want, or start from a template.

3

Your agent appears in your Landbot account, ready to test and edit.

Measured with Claude Code: the first styled bot takes about ten minutes of agent work, two or three answers and a dozen approvals. Each change after that: one request, a yes, three to four minutes.

Recommended
Way 2

We set it up with you

For teams without a coding agent yet, or who want the first build done together.

1

Book a 15-minute call

With a Landbot expert. Pick a slot that suits you.

Book a 15-minute setup call
2

We install the skills and connect your account

On the call, on your machine. Claude, ChatGPT, Claude Code or Codex, whichever you have or prefer.

3

We build your first experience together

You leave the call with a live link and know how to brief the agent for the next one.

Frequently asked questions

Getting started
Do I need to know how to code?

No. You describe what you want in plain language in Claude, ChatGPT, Claude Code or Codex, and approve what it does. If you prefer, book the 15-minute setup call and we do the first build with you.

Which AI tools does it work with?

Claude, ChatGPT, Claude Code and Codex. You connect Landbot once with one click on Allow. The setup guide shows the steps for each one.

What are Landbot skills?

Instructions your AI loads so it builds Landbot agents the right way: mapping a goal to a flow, using the right blocks, setting AI guardrails, wiring your CRM and styling the chat. They ship with Claude and Claude Code; in ChatGPT, Codex and Cursor your AI works through the Landbot MCP directly.

Product & AI
Why not a database and an automation tool?

You can, and with a developer who stays on the project it works. What you take on is securing lead data, keeping integrations alive, building a live inbox for sales, managing AI keys and guardrails, and re-prompting code every time marketing wants a change. Landbot runs that layer already, and the flow stays editable by a marketer.

Does it work in ChatGPT?

Yes, in beta. It works on personal plans, including Free. On Business, an admin or owner creates the app; on Enterprise and Edu, an admin has to allow it.

Do I need to prepare my API token?

No. There is no token. You connect your Landbot account with one click on Allow.

Channels & integrations
Which tools does it connect to?

HubSpot, Salesforce, Pipedrive, Calendly, Slack, Google Sheets, Airtable, Mailchimp, Stripe, Zapier and n8n natively from the builder, and anything with an API through webhooks, which your agent can set up for you. The CRM blocks and webhooks are on the paid plans, from Professional.

Does it work on WhatsApp?

The same flow engine runs on WhatsApp as well as the web, on a paid plan with a WhatsApp number. Some blocks behave differently there, and the styling skill is web only: WhatsApp conversations look like WhatsApp.

Pricing & data
Is it free?

Yes to start. The 14-day trial includes everything the skills use, with no card. After the trial you move to the free plan; custom styling is on the paid plans, from Professional. See pricing.

Is my data secure?

You approve the connection with Allow and can disconnect it at any time. Landbot is a European platform with GDPR, a SOC 2 report and a DPA available on request.

Your next campaign deserves more than a form.

Create an account and brief your AI tool, or let us set it up with you in 15 minutes.

Choose your AIBook a setup call