Landbot

Agentic experiences,
built with Claude,
run by Landbot.

Describe the lead form, AI SDR or product configurator to your coding agent. Landbot hosts it, syncs your CRM and lets a rep step in live.

Create free account

Requires a coding agent: Claude Code, Codex or Cursor.

4.7/512,000+ teams since 2015

Car configurator: the photo turns coral red when the visitor picks that colourGame-style lesson on payment fraud: a correct answer earns a green Nicely done and 10 XP
Ask AcmeAI SDR
Does it sync with HubSpot? We're 120 people.
Yes, contacts and deals sync both ways. For a team your size:
RecommendedBusiness planTwo-way HubSpot syncSSO and rolesOnboarding with Laura
Want to see it with your data?
Tue 10:00Tue 15:30Wed 11:00
Ask anything…↑
  1. 1Describe the experience to your coding agent.
  2. 2Your agent builds it on Landbot as a flow you can edit.
  3. 3Landbot runs it and sends every lead to your CRM.

Static form vs agentic experience

Same UI. Only one of them converts.

The static form follows a script. The agentic one listens to the visitor and keeps the lead moving.

Static form
‹OK
Agentic experience
‹OK
Powered by Landbot
1Flexible answers: text, buttons or voice2AI-personalised results and options, in real time3Structured data, stored in your CRM

One for every way a buyer arrives

Stop sending paid clicks and cold emails to a static form.

It does not have to look like a chatbot.

Paid social ad→Game→Landbot flow→CRM + Slack
Game-style lesson: a correct answer earns a green Nicely done and 10 XP
Landbot builder
What the visitor seesWhat runs behind it
paid · ad to game

Turn an ad click into a game people finish

The ad opens a short challenge in the style of a language app, and the lead arrives with every answer attached.

  • UTM and ad parameters captured
  • High scorers from big companies go straight to sales
Lands in your CRM: email, company, score 8/10, weakest topic, campaign and ad id
Pricing page→AI assistant→Landbot flow→Sales rep, live
Ask AcmeAI SDR
Does it sync with HubSpot? We're 120 people.
Yes, contacts and deals sync both ways. For a team your size:
RecommendedBusiness planTwo-way HubSpot syncSSO and rolesOnboarding with Laura
Want to see it with your data?
Tue 10:00Tue 15:30Wed 11:00
Ask anything…↑
Landbot builder
What the visitor seesWhat runs behind it
inbound · AI SDR

An AI SDR that looks like the AI your buyers already use

An AI agent answers from your content, then a structured flow qualifies the visitor. Good fits get a meeting or a live rep.

  • Hard exits, so the AI never improvises the qualification
  • A rep can join the same conversation live
Lands in your CRM: contact, company size 120, intent: demo, question asked, routed to: sales
Email, LinkedIn or SMS→1:1 chat→Landbot flow→Rep's calendar
M
Marc · Acmeonline
Today
Hi Claire 👋 Marc here. Three quick questions on how Nortis handles inbound leads, then I'll show you what we'd change.
How do leads reach your reps today?↩ Form, then CRM↩ Live chat↩ We call them back
Live chat
Got it. Want 20 minutes with me this week?↩ Tue 10:00↩ Wed 15:30
+Type a message●
Landbot builder
What the prospect seesWhat runs behind it
outbound · personalised 1:1 chat

Give every outbound touch its own 1:1 conversation

The link carries the prospect's name and segment, and opens a chat that looks like their messaging app, signed by the rep.

  • Personalised from the link, no login or cookies
  • Books the sending rep, not a shared inbox
Lands in your CRM: reply matched to the sequence, answers, booked slot, owner: Marc
Product page→Configurator→Landbot flow→Callback from sales
Live car configurator: version, colour, fuel and timing in five steps, the photo follows each choice
Landbot builder
What the visitor seesWhat runs behind it
inbound · configurator or calculator

A product configurator that ends in a sales callback

The photo follows every choice, and a consultant calls back with the full build. Works for pricing or ROI calculators too.

  • Every choice stored as a field
  • Buyers ready this month trigger an alert
Lands in your CRM: version: Tourer, colour: Rosso corallo, fuel, timing, phone, dealer

Built with the skills, from our build logs: the game in 2 hours, a first messaging look in 30 minutes, the configurator in an afternoon.

What runs behind the screen

The visitor sees a conversation. You get a flow you can read.

Your agent builds a Landbot flow, not an app to host and debug. Every question, AI step and integration is a block you can open and change.

Ask Acmereplies instantly
Ask anything…
←Inbound AI SDRPublished
  1. Welcome · buttonsPricing, demo, or a question
  2. AI agentAnswers from your docs, leaves by defined exits
  3. Qualify · validated questionsCompany size and work email, re-asks if wrong
  4. WebhookEvery answer saved to your CRM
  5. ConditionsCompany size 50 or more, inside business hours?
  6. Human takeoverA sales rep joins the same conversation
  7. MessageBooking link or self-serve trial

What the engine is doing

Lead record

Illustration in the style of the Landbot builder, with block types the Bots API offers today.

Fits your revenue stack

Every answer lands where your team already works.

HubSpotCRMSalesforceCRMPipedriveCRMCalendlymeetingsSlackalertsGoogle SheetsdataAirtabledataMailchimpemailStripepaymentsZapierautomationn8nautomationWebhooksany CRM with an API

Native blocks for these tools are added in the visual builder. For anything else, your agent wires it through the webhook block.

Your AI + Landbot

Any AI can generate the screen. Someone has to run what is behind it.

Keep the AI you already use for the screen. Landbot adds what keeps it working after launch.

Your AI aloneApp builder alone+Your AI + Landbot
What all three do
100% custom interfaces, built from a prompt✓✓✓
Connect to any API✓✓✓
Change it by asking again in plain language✓✓✓
What Landbot adds
Visitors answer in their own words, by voice or with buttons, and the form keeps going●●✓
Results and options personalised for each visitor, in real time●●✓
Revenue stack integration: every answer lands as clean data in your CRM, calendar and Slack●●✓
The whole logic is visible as a flow and runs the same way every time✕✕✓
AI stays inside guardrails, with defined exits back into the flow●●✓
A person can step into the conversation live●✕✓
The same experience on WhatsApp✕✕✓
Lead data covered: DPA, SOC 2, EU hosting●●✓

✓ Yes, out of the box● Possible, you build and maintain it✕ Not available

Proof

Trusted by 12,000+ teams since 2015.

12,000+teams
190+countries
1B+conversations
10+years, since 2015
G2 Users Love Us badge
4.7/5
“We’ve had another few wins come through — actual deals and opportunities credited to Landbot and to the LLMs. People are sourcing from ChatGPT or Claude, coming in, and converting through Landbot.”
8 daysto the first deal won through Landbot, against the usual 30+
23.5%SQL ratio: 17 conversions, 4 already opportunities
Daniel Crowley · AccountsIQ
“I used Landbot’s AI to help me build the basic bot, which was really great.”
Jack Edwards · Developer / Growth, Olico
“I really like it, and I can see it works brilliantly. It looks really good; I think it’s a great option.”
Dídac Hernández · Operations Manager, CuideoTranslated from Spanish
“You guys have a great tool.”
Justin Lutz · CEO, Sampoll

Get started

Two ways in. Pick yours.

Already using a coding agent? Set it up yourself. Not yet? We set it up with you on a call.

Way 1

Set it up yourself

For teams with a technical marketer or a developer who already uses Claude Code, Codex or Cursor.

1

Create your free Landbot account

14-day trial with everything the skills use, no card. After that you stay on the free plan or pick a paid one.

Create free account
2

Copy the setup prompt into your coding agent

Your agent installs the skills, connects your account and builds the first experience. It stops and asks before anything it cannot undo.

3

Publish and share

Your agent hands back a share link and a builder link. Open it on your phone, change what you like in the visual builder, or brief the agent again.

Measured with Claude Code, on an account with API access: the first styled bot takes about ten minutes of agent work, two or three answers and a dozen approvals. Each change after that: one request, a yes, three to four minutes.

Recommended
Way 2

We set it up with you

For teams without a coding agent yet, or who want the first build done together.

1

Book a 15-minute call

With a Landbot expert. Pick a slot that suits you.

2

We install the skills and connect your account

On the call, on your machine. Claude Code, Codex, Cursor or the Claude desktop app, whichever you have or prefer.

3

We build your first experience together

You leave the call with a live link and know how to brief the agent for the next one.

FAQ

The questions that decide whether you build it.

Everything teams ask us before they start — answered here, no fine print.

Do I need to know how to code?

No, but you need a coding agent such as Claude Code, which has a desktop app and needs a paid Claude plan. You describe what you want in plain language and approve what it does. If you have never used one, book the 15-minute setup call and we do the first build with you.

I can build this with a database and an automation tool. Why Landbot?

You can, and with a developer who stays on the project it works. What you take on is securing lead data, keeping integrations alive, building a live inbox for sales, managing AI keys and guardrails, and re-prompting code every time marketing wants a change. Landbot runs that layer already, and the flow stays editable by a marketer.

Which tools does it connect to?

HubSpot, Salesforce, Pipedrive, Calendly, Slack, Google Sheets, Airtable, Mailchimp, SendGrid, Stripe, Segment, Zapier and n8n natively from the builder, and anything with an API through webhooks, which your agent can set up for you. The CRM blocks and webhooks are on the paid plans, from Professional.

Does it work on WhatsApp?

The same flow engine runs on WhatsApp as well as the web, on a paid plan with a WhatsApp number. Some blocks behave differently there, and the styling skill is web only: WhatsApp conversations look like WhatsApp.

Which agents does it work with?

Claude Code, the Claude desktop app (Cowork), Codex and Cursor today. Chat apps such as Claude.ai and ChatGPT are not supported yet.

Is it free?

Yes to start. The 14-day trial includes everything the skills use, with no card. After the trial you move to the free plan; the API access and custom styling the skills need are on the paid plans, from Professional. See pricing.

Is my data secure?

The skills run on your machine with your own credentials. Your API token stays in your keychain or shell, and the skills refuse one pasted into the chat. Landbot is a European platform with GDPR, a SOC 2 report and a DPA available on request.

Your next campaign deserves more than a form.

Create an account and brief your coding agent, or let us set it up with you in 15 minutes.

Create free account