LANDBOT FOR CLAUDE · MCP CONNECTOR + SKILLS
Describe the agent. Claude builds it in your Landbot account, and Landbot runs it on your website and WhatsApp: qualifying visitors and booking meetings. No blank canvas, no developer, no IT ticket.
First live agent in about 15 minutes
12,000+ teams1B+ conversations since 2015SOC 2 & GDPROr keep going on your phone:
Email me the desktop linkOr follow the steps below.
Add the Landbot connector once. It works on claude.ai, the desktop app and mobile. Then just ask.
In Settings › Connectors, choose "Add custom connector" and paste the server URL.
Open Claude connectors Copy server URL
https://mcp.landbot.io/mcp
Claude opens a Landbot sign-in. Approve it once. No tokens, no API keys.
Paste the build prompt or pick one from "Try asking" below. When Claude asks to use a Landbot tool, choose Always allow. Claude asks for your website, builds the agent and sends you a test link.
Tools missing after Allow? Start a new chat.
Paste one line into Claude. Get an agent deployed to test.
Build an agent for my pricing page that qualifies visitors and books a demo with the ones who fit.
CLAUDE
Qualifies | Answers pricing questions | Books a demo
Capture company size and budget, then push qualified leads straight into my CRM.
CLAUDE
Captures details | Scores the lead | Sends to CRM
Create a WhatsApp agent that answers buying questions and hands the hot leads to sales.
CLAUDE
Answers questions | Spots intent | Hands off to sales
The button copies the full prompt, with steps, rules and look, so Claude builds it right the first time.
An Owner adds Landbot once for the whole organization. Then each member clicks Connect in Settings › Connectors. Not the Owner? Send them this page.
LIVEReturns: swap before refund
Offer an exchange before processing a refund.
LIVEInsurance quote
A 90-second quote flow led by a friendly assistant.
LIVEWhatsApp sales assistant
Qualify car buyers by budget inside a familiar WhatsApp-style chat.
What the connector does today, and where you take over.
The Landbot connector is an MCP server (mcp.landbot.io/mcp) that you add to Claude. Once connected, Claude can create, edit, test and publish Landbot AI agents & chatbots in your account from a normal chat.
Any plan works, including Free.
The connector gives Claude access to your Landbot account. The skills teach it Landbot's build and design rules. The connector is required; the skills are optional and help your first agent come out right.
Landbot builds best on a computer. You can try it in the Claude app on your phone (beta).
A free account. The 14-day trial covers everything the skills use.
No. Claude deploys to a test link first and publishes only when you say yes.
Yes. Claude tells you which bot it will change and asks before editing. Every change stays a visible flow you can keep editing in the builder.
Write to us at help@landbot.io and we’ll help you get connected. You can also browse the Help Center or ask the Landbot Community.
Last updated: October 2026
{"copied":"Copied ✓","copy":{"server":"https://mcp.landbot.io/mcp","build":"Build a Landbot conversion agent for my website.\n\nBefore you start, ask me for my website URL and read it. Use it for the brand, the offer and the tone.\n\nWhat it is. An agent that greets visitors, works out what they need, qualifies them and books a meeting with the ones who fit.\n\nWhat the visitor goes through\n1. A short greeting in my brand's voice and one question: what brings you here? Three or four tiles based on what my site sells.\n2. Two qualifying questions at most, chosen for my business (for example team size and timeline). Tiles, not free text.\n3. If they fit: offer a meeting and ask for a work email. Validate it.\n4. If they don't fit yet: answer their question from my site's content and offer a useful next step.\n5. Ending: a summary card of what my sales team would receive (need, answers, email, fit).\n\nRules. One question per screen. Never invent prices, features or availability; use only what's on my site. Say \"someone will follow up\" only after the email is asked.\n\nLook and feel. My site's colors, my logo initial in the header, phone first.\n\nWhen it's done, deploy it to test, give me the test link and a one-line summary of each step.","page":"https://landbot.io/build-with-ai/claude","p0":"Build a Landbot conversion agent for the pricing page of my website.\n\nBefore you start, ask me for my website URL and read it. Use it for the brand, the offer and the tone.\n\nWhat it is. An agent that answers pricing questions, qualifies the visitor and books a demo with the ones who fit.\n\nWhat the visitor goes through\n1. A short greeting and one question: what brings you to pricing? Tiles: Compare plans, See what it would cost me, Talk to sales.\n2. Two qualifying questions at most (team size and timeline). Tiles, not free text.\n3. Recommend a plan using what's on my site and explain why in one sentence.\n4. If they fit: offer a demo and ask for a work email. Validate it.\n5. Ending: a summary card of what sales would receive (recommended plan, answers, email).\n\nRules. One question per screen. Never invent prices or discounts.\n\nLook and feel. My site's colors, phone first.\n\nUse only facts from my site. When it's done, deploy it to test, give me the test link and a one-line summary of each step.","p1":"Build a Landbot conversion agent for my website that captures and qualifies leads and sends them to my CRM.\n\nBefore you start, ask me for my website URL and read it. Use it for the brand, the offer and the tone.\n\nWhat it is. An agent that replaces the contact form: it asks only what matters, scores the lead and sends it to the CRM with full context.\n\nWhat the visitor goes through\n1. A short greeting and one question: how can we help? Three tiles based on what my site sells.\n2. Company size: 1–10, 11–50, 51–200, 200+.\n3. Rough budget: four ranges.\n4. Name and work email. Validate the email.\n5. Ending: a summary card with the fields that would reach the CRM and the score (High / Medium / Low).\n\nRules. One question per screen. Score High when the company has more than 50 people and the budget is in the top two ranges. Ask me which CRM I use before connecting it.\n\nLook and feel. My site's colors, phone first.\n\nUse only facts from my site. When it's done, deploy it to test, give me the test link and a one-line summary of each step.","p2":"Build a Landbot conversion agent for WhatsApp for my business.\n\nBefore you start, ask me for my website URL and read it. Use it for the brand, the offer and the tone.\n\nWhat it is. An agent that answers buying questions from my website's content, spots intent and hands hot leads to a sales rep.\n\nWhat the visitor goes through\n1. Hi, what's your name? Typed reply.\n2. How can we help? Quick replies: I want to buy, I have a question, Something else.\n3. I have a question: answer from my site's content in two sentences at most.\n4. When do you plan to buy? This month, In 3 months, Just browsing.\n5. Hot lead: ask for a phone number and say a rep will message here. Just browsing: keep the chat open with a useful next step.\n\nRules. One question per message. Quick replies except name and phone. Never quote stock or final prices.\n\nLook and feel. WhatsApp-style thread, bubbles and quick replies.\n\nUse only facts from my site. When it's done, deploy it to test, give me the test link and a one-line summary of each step."},"dir":{"title":"Connect Landbot","text":"Open Landbot in the Claude directory and click Connect.","button":"Open in Claude directory"},"demos":[{"eyebrow":"18 · E-COMMERCE","title":"Returns: swap before refund","desc":"Offer an exchange before processing a refund.","brand":"Oskelund","lang":"English","goal":"Keep revenue by offering an exchange first","gain":"More exchanges, fewer refunds","versus":"A returns form processes the refund. The agent asks why, checks stock and offers the swap before the refund","tint":"#EFEDE9","url":"https://landbot.pro/v3/H-3517953-6FMKHVMZGWEK2LS8/index.html","brief":"Build a Landbot conversion agent from this brief: Returns, swap before refund.\n\nWhat it is. A returns assistant for an online store. The customer starts a return, says why each item is going back, and the agent offers an exchange before the refund whenever a better fit is in stock.\n\nWhat the visitor goes through\n1. \"Let's sort out your return.\" Show the order with each item (name, colour, size, price) and a Start my return button.\n2. For each item: why is it going back? Tiles: Too small, Too big, Not as pictured, Changed my mind, Arrived damaged.\n3. If the reason is size and the other size is in stock: \"Want the {size} instead? We send it today.\" Rows: Swap it (primary), Refund instead.\n4. Damaged: apologise, offer a replacement first, refund second.\n5. Ending: a summary card of what the store would receive (items, reasons, swaps, refunds, total refunded).\n\nRules. One item at a time. Offer the swap only when stock allows; never invent stock or prices. Refund total = sum of refunded items, two decimals.\n\nPromises. \"We send it today\" only on a confirmed swap. Never say a refund is processed.\n\nLook and feel. Clean, light store style, the order as bordered item cards, one strong dark button. Phone first.\n\nBefore you start, ask me for my website URL and read it. Replace the demo brand with mine and use only facts from my site. When it's done, deploy it to test, give me the test link and a one-line summary of each step."},{"eyebrow":"11 · ONBOARDING & FORMS","title":"Insurance quote","desc":"A 90-second quote flow led by a friendly assistant.","brand":"Hearthmoor","lang":"English","goal":"Deliver a quote in under two minutes","gain":"More quotes started and finished","versus":"A form asks every underwriting question. The agent only asks what changes the price and shows the quote as soon as it can","tint":"#FCE6EE","url":"https://landbot.pro/v3/H-3516133-T5KS146P4NKRFXVN/index.html","brief":"Build a Landbot conversion agent from this brief: Insurance quote in 90 seconds.\n\nWhat it is. A friendly assistant that gives a home insurance quote in under two minutes. It asks only what changes the price and shows the quote as soon as it can.\n\nWhat the visitor goes through\n1. \"Hi there. Let's get your home covered in about 90 seconds.\" First, is your place a flat or a house? Two tiles with icons.\n2. Do you rent or own? Two tiles.\n3. Roughly how much are your belongings worth? Four tiles from Under €10k to €50k+.\n4. Show the quote card: monthly price, what's covered, \"Cancel anytime\". Rows: Get this cover, Adjust my answers.\n5. Get this cover: ask for name and email, validate the email.\n6. Ending: a summary card of what the insurer would receive (property, ownership, belongings value, monthly price, email).\n\nRules. One question per screen. A price strip (\"Cover from €X / month\") stays visible from step 2 and updates with each answer. Never ask an underwriting question that doesn't change the price.\n\nPromises. Call it a quote, never a policy. \"Your cover starts\" only in the real service.\n\nLook and feel. Warm and friendly, a named assistant with an avatar, soft pink accents, large tiles. Phone first.\n\nBefore you start, ask me for my website URL and read it. Replace the demo brand with mine and use only facts from my site. When it's done, deploy it to test, give me the test link and a one-line summary of each step."},{"eyebrow":"01 · LEAD GENERATION","title":"WhatsApp sales assistant","desc":"Qualify car buyers by budget inside a familiar WhatsApp-style chat.","brand":"Nortis","lang":"English","goal":"Qualify buyers before sales picks up","gain":"Sales only talks to buyers with a real budget and intent","versus":"A form asks for budget in a dropdown and waits. The agent asks in WhatsApp, reacts to each answer and routes hot leads to a rep on the spot","tint":"#E3F1EA","url":"https://landbot.pro/v3/H-3514728-BX6Q6HCOMGIG6RS3/index.html","brief":"Build a Landbot conversion agent from this brief: WhatsApp sales assistant.\n\nWhat it is. A sales assistant in a familiar WhatsApp-style chat for a car dealer. It qualifies buyers by budget and intent and routes hot leads to a sales rep on the spot.\n\nWhat the visitor goes through\n1. \"Hi, this is {brand} support. What is your name?\" Typed reply.\n2. \"Nice to meet you, {name}. What can we help with?\" Quick replies: Buy a car, Book a test drive, Something else.\n3. Buy a car: What's your budget? Quick replies Under €15k, €15–30k, €30–50k, €50k+. Then: What are you looking for? City car, SUV, Electric, Van.\n4. When do you plan to buy? This month, In 3 months, Just browsing.\n5. Hot lead (this month or in 3 months): ask for a phone number and say a rep will message here. Browsing: send two matching models and keep the chat open.\n6. Ending: a summary card of what sales would receive (name, need, budget, type, timing, priority).\n\nRules. One question per message. Quick replies, not free text, except name and phone. Phone in international format with country code.\n\nPromises. \"A rep will message you\" only after the phone is asked. Never quote stock or final prices.\n\nLook and feel. WhatsApp-style thread: chat wallpaper, white and green bubbles, timestamps, quick-reply buttons under the message. Phone first.\n\nBefore you start, ask me for my website URL and read it. Replace the demo brand with mine and use only facts from my site. When it's done, deploy it to test, give me the test link and a one-line summary of each step."}],"copyCode":"Copy","soon":"Coming soon"}
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